Social Media for Small Business

In today's rapidly-evolving media landscape, social media has become a fundamental tool for small businesses looking to efficiently and effectively connect with existing and potential customers.

The primary focus of this workshop will be:

• understanding alternative social media platforms
• defining a social media voice on these platforms
• engaging with your audience
• managing content
• tracking the effectiveness of your social media efforts

Presenter John Benavidez teaches undergraduate courses in marketing management, digital marketing, and social media marketing at The University of New Mexico. His many awards include Distinguished Professor Award by The Wall Street Journal, UNM Outstanding Teacher of the Year Award, Top 100 Marketing Professors on Twitter" by Social Media Marketing Magazine, and NM's  "40 Under Forty" young business leaders.